Corporate Profile

Industry Insight Pty (Ltd) was originally established in 2001 in partnership with Databuild, a company with over  40 years experience in providing project lead information to the construction industry. In April 2004, E C Snyman (founder of Industry Insight in 2001) purchased 100% of the shareholding.

Industry Insight is one of only a few companies in the country that provides primary business and management information services to stakeholders in the South African construction industry. Apart from utilizing official key indicators, Industry Insight has developed a unique time-series database of projects, in association with Databuild, used in conjunction with other official building statistics, to monitor construction activity in the country. Through the development of the Construction Project Database, Industry Insight is the only company in the country that can provide spatial analysis of new building stock in the country. Our key function is to provide clients with the necessary marketing and strategic tools to operate effectively, efficiently and proactively in the construction industry.

elsie Elsie Snyman

Elsie Snyman is the founder and chief executive officer of Industry Insight and started the organisation in 2001 with the vision to provide a holistic and fully comprehensive economic service to the South African construction sector.

After completing her BComm degree in 1990, she achieved a Microsoft award as best national achiever for her diploma in Computing, before starting her career in the construction industry with the Cement Distributors of South Africa. After the dismantlement of the cartel in 1996, Elsie joined PPC Cement as a market analyst and in 2008 accepted the position of economist at the Building Industry Federation of South Africa (BIFSA, now known as the Master Builders South Africa (MBSA). During this time, she jointly managed the economics department of both the MBSA and the South Africa Federation for Civil Engineering Contractors (SAFCEC), while developing a unique time-series database depicting current construction activity, in association with Databuild. In 2002 she established Industry Insight as an independent private organisation focused primarily on construction economic research. Elsie maintains her strong vision to be the preferred supplier of construction economic research in the country, and has initiated several primary research to assist clients to improve their understanding and strategic alignment with the broader construction environment.  In 2014 Elsie was nominated as a finalist in the Africa’s Most influential Women in Business and Government in the construction division, by the CEO Magazine.

Favourite book: Steve and Me, by Terri Irwin.

Favourite quote: It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

If you could meet anyone, who would it be: Warren Buffet, as the most inspiring and thought provoking, yet extremely humble billionaire that takes nothing for granted. If I could spend a day with Warren Buffet, I would give it up and send my children instead.

ronel Ronel Kotze

Ronel joined Industry Insight in 2006 as a novice to the construction industry, leaving behind the corporate world of medical schemes.

Ronel is Industry Insights senior researcher and is solely responsible for the research on the Preferred Supplier Survey (PSS) which is conducted on a monthly basis. The PSS is an important tool with which manufacturers or suppliers can measure their market exposure rate by comparing their in-house statistics to the information garnered at ground level on relevant project samples. What started out as a ‘test ‘ initially has become one of the flag ship products offered by Industry Insight and includes trades from wet works to floor finishes. All the information is available on trade specific dashboards to clients.

When Ronel isn’t conducting research for Industry Insight, spending time with loved ones is important to her. Cooking and baking are also at the top of her to do list.

Who is you role model: My Father, a very wise man.

Favourite quote: “Whether you think you can, or you think you can’t, you’re right” – Henry Ford

linda Linda Fourie

Linda is originally from Alberton, Gauteng. She finished her studies at JG Strijdom Hoerskool. Her parents could unfortunately not afford to send her to study further and went straight to work after school.

Linda started off as an order clerk at a cosmetic outlet. After 2 years she joined SARS in Gauteng to do administrative work and left after 2 years. She then joined the Sterkinekor Films team as a secretary to an executive. After 5 years she joined an Engineering Company and started in the accounts and wages department. Linda went on pension in 2005 after 21 years of service. She then decided to move to Cape Town. After enjoying her pension for 7 years she joined Industry Insight to assist in the admin work. After 2 years she took over the accounts department.

In her spare time, Linda enjoys gardening, especially veggies, and cooking.

Favorite Movie genre: Suspense and Horror

What I wanted to be when I grow up: A Doctor

  • Quick, effective and reliable access to an objective, independent and unbiased view of the current and projected state of the South African construction industry
  • Enhance preparations and publications of in-house research
  • Access to a construction economist in house along with comprehensive national and provincial construction indicators and activity reports
  • Industry Insight is one of the few organisations that provide a holistic approach to construction industry analysis, incorporating both the building and the civil sectors.
  • Requests for customised information at a cost effective rate. Requests for statistics that are readily available to Industry Insight, is however provided at no additional charge. The client thereby has access to more than 50 000 time series indicators.
  • Access to improved data visualisation of construction industry trends through mapping, spatial analysis and customised dashboards.
  • Access to micro analysis of construction activity, province, project type and client
  • Benchmark company performance against industry trends
  • South African Forum for Civil Engineering Contractors (SAFCEC)
  • Consulting Engineers South Africa (CESA)
  • Databuild
  • Billcost
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